“When you start something like this, it takes a lot of convincing. It’s all about whether or not the other person has as much to lose as you do, because you want to be able to trust them when it’s over.”
This week was one of those rather surreal episodes that Mad Men does so well, with a disjointed, hallucinatory feel that mirrored the perspective of the protagonists in its main plotline. Having found prestigious new clients Chevrolet to be demanding and impossible to satisfy, the staff of… whatever the newly merged agency is called pulled an all-weekend brainstorming session. OK, we’ve seen them do that before, usually with the aid of prodigious quantities of alcohol. This time, though, at the urging of new partner Jim Cutler, they were doing it with the aid of some pretty hardcore stimulants. The results were as messy – and as entertaining – as you’d expect.